The Story
WHEN FOUR SEASONS IN A DAY IS THE NORM
The Rucking Shirt is the first piece of apparel we built from the ground up, in the USA, and have been building since 2016. I wore this merino version with commando shouldering all over Normandy for the 82nd Anniversary of D-Day. Four seasons every day is the norm. This shirt was my daily go-to for the week — sometimes with a t-shirt underneath, sometimes not. When the rains came, I put a shell on and kept driving on. I kept warm enough but didn’t overheat, and it’s a damn classy look when you set all your stuff down at the local pub and grab a bit and a pression. Damn classy.
Proudly built in the USA and ready to travel anywhere, it comes with our Scars Lifetime Guarantee.
Also, if you have the opportunity, take your family to Normandy to see those sacred grounds, and bring your kids if you got ‘em. You’ll never regret it for the rest of your life.
—jason

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
WHEN FOUR SEASONS IN A DAY IS THE NORM
The Rucking Shirt is the first piece of apparel we built from the ground up, in the USA, and have been building since 2016. I wore this merino version with commando shouldering all over Normandy for the 82nd Anniversary of D-Day. Four seasons every day is the norm. This shirt was my daily go-to for the week — sometimes with a t-shirt underneath, sometimes not. When the rains came, I put a shell on and kept driving on. I kept warm enough but didn’t overheat, and it’s a damn classy look when you set all your stuff down at the local pub and grab a bit and a pression. Damn classy.
Proudly built in the USA and ready to travel anywhere, it comes with our Scars Lifetime Guarantee.
Also, if you have the opportunity, take your family to Normandy to see those sacred grounds, and bring your kids if you got ‘em. You’ll never regret it for the rest of your life.
—jason

























